Marketing – Back to basics

Marketing is all about educating your customer about a product or service. Ask any educational professional about key learning styles or methods and they will talk about Visual Auditory and Kinaesthetic (or VAK). Over the last decade, we have seen a rush to engage digital technologies for the ease and convenience they bring. However, the […]

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Cutting corners doesn’t pay…

I know I’ve written blogs around the topics of design, useful tips and quality of reproduction before. But this seems to raise its head frequently and needless to say, things don’t change. The adage of what goes in is what comes out. Whether it be mail merge data, which hasn’t been prepared correctly, or the […]

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