Race to where?

As things get going again, it seems that some of the basics of marketing are getting tossed aside for Arnold Schwarzenegger and his famous “Oozy nine-millimetre” approach. Or being politely put, the scattergun hitting as many as possible with as much low impact marketing collateral. Everyone likes being treated as an individual, personable, being given […]

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Transformation…

Easy to say but takes some planning and progression. Some people say I am very demanding and my benchmark is high, or aspirational, but standing still and not aiming high does not get you anywhere. Even though we’ve reached a level that is now more comfortable than where we were 18 months ago, I am […]

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